1Rebel
A premium boutique-fitness brand across the UK & UAE, rebuilt headless for sub-second speed, and maintained as a living platform, not a one-off project.
- Next.js
- Headless / MACH
- GraphQL
- Vercel
- Cloudflare
Services
- Headless storefront
- Multi-region experience
- Booking & membership flows
- Composable integrations
- Platform retainer
Background
1Rebel runs immersive boutique-fitness studios across the UK and UAE. The digital experience, class booking, schedules, memberships, has to feel as premium and fast as the studios, in every region. They wanted a headless build that’s quick everywhere and a maintenance partnership to keep it evolving.
What changed.
<1sLCP across regions
99.95%Uptime
+27%Booking completion
Maintained, not just launched.
Dependency & security updates
Framework and package updates kept current and safe.
Observability
Core Web Vitals and error tracking across regions.
Release pipeline
Preview deploys and CI so every change ships safely.
Continuous improvement
Ongoing sprints rather than a one-off launch.