1Rebel
A premium boutique-fitness brand across the UK & UAE, rebuilt headless for sub-second speed — and maintained as a living platform, not a one-off project.
- ProjectHeadless build + platform retainer
- PlatformHeadless
- IndustryBoutique fitness
The brief
1Rebel runs immersive boutique-fitness studios across the UK and UAE. The digital experience — class booking, schedules, memberships — has to feel as premium and fast as the studios, in every region. They wanted a headless build that’s quick everywhere and a maintenance partnership to keep it evolving.
The work, end to end.
Headless storefront
A decoupled Next.js frontend over the commerce and booking backend for sub-second loads.
Multi-region experience
UK & UAE with the right content, currency and timezones.
Booking & membership flows
Fast, clear class-booking and membership journeys.
Composable integrations
Scheduling, payments and CRM connected cleanly.
Platform retainer
Ongoing feature work, dependency updates, monitoring and security.
The stack.
- Next.js
- Headless / MACH
- GraphQL
- Vercel
- Cloudflare
Maintained, not just launched.
A storefront is only as good as the team keeping it fast, secure and live. Every build ships with a maintenance plan.
Dependency & security updates
Framework and package updates kept current and safe.
Observability
Core Web Vitals and error tracking across regions.
Release pipeline
Preview deploys and CI so every change ships safely.
Continuous improvement
Ongoing sprints rather than a one-off launch.
What changed.
- <1s LCP across regions
- 99.95% Uptime
- +27% Booking completion
Want a storefront that ships and stays fast?
Tell us about your store — we’ll send back a concrete plan within 24 hours.
