The Citizenry
Growing a fair-trade home brand, 3,900 artisans across 16 countries, with an editorial Shopify storefront tuned for conversion and maintained for scale.
- Shopify
- Liquid
- Klaviyo
- GA4
- Hotjar
Services
- Conversion-rate optimisation
- Editorial storefront
- Theme & app maintenance
- Performance care
- Analytics & experimentation
Background
The Citizenry sells globally-crafted, fair-trade home goods with a strong editorial brand. The storefront has to read like a magazine while converting like a shop, and stay fast as collections, lookbooks and artisan stories pile up. They wanted CRO depth plus dependable, ongoing care.
What changed.
2×Sitewide conversion
0.8sLargest contentful paint
+18%Average order value
Maintained, not just launched.
Theme & app updates
Version monitoring with QA on every release so nothing breaks silently.
Speed budget
Enforced performance budgets and third-party script audits.
Quarterly CRO
A rolling experiment program against revenue-per-visitor.
Uptime monitoring
Storefront and checkout health watched around the clock.