iHeartRaves
Scaling the #1 festival-fashion label for EDC and Coachella to survive drop-day spikes — on a high-velocity Shopify Plus storefront with peak-season hardening.
- ProjectPerformance + peak care
- PlatformShopify Plus
- IndustryFestival fashion
The brief
iHeartRaves dresses the festival crowd — EDC, Coachella, Electric Forest. Demand is spiky and seasonal: a drop or a festival weekend can multiply traffic in minutes. The store has to be fast, bold and bulletproof under load, with a team watching it through every peak.
The work, end to end.
Shopify Plus performance
Tuned theme and scripts to hold conversion under flash-sale and festival spikes.
Peak-season readiness
Load testing and hardening ahead of EDC and major drops.
Conversion velocity
Fast collection browsing, quick-add and a slick mobile-first checkout.
App & integration upkeep
Kept the Plus app stack — search, reviews, loyalty — updated and fast.
Always-on monitoring
Uptime, error and performance alerting through every drop.
The stack.
- Shopify Plus
- Liquid
- Shopify Functions
- Searchspring
- Klaviyo
- Gorgias
Maintained, not just launched.
A storefront is only as good as the team keeping it fast, secure and live. Every build ships with a maintenance plan.
Pre-drop load tests
Stress-tested ahead of festivals and flash sales.
Drop-day support window
Rapid-response cover during peak traffic events.
Mobile performance budget
Held tight since most festival traffic is mobile.
App & version updates
The Plus app stack kept current without breaking speed.
What changed.
- 9× Peak traffic, no downtime
- 0.9s Mobile LCP
- +21% Drop-day conversion
Want a storefront that ships and stays fast?
Tell us about your store — we’ll send back a concrete plan within 24 hours.
