iHeartRaves
Scaling the #1 festival-fashion label for EDC and Coachella to survive drop-day spikes, on a high-velocity Shopify Plus storefront with peak-season hardening.
- Shopify Plus
- Liquid
- Shopify Functions
- Searchspring
- Klaviyo
- Gorgias
Services
- Shopify Plus performance
- Peak-season readiness
- Conversion velocity
- App & integration upkeep
- Always-on monitoring
Background
iHeartRaves dresses the festival crowd, EDC, Coachella, Electric Forest. Demand is spiky and seasonal: a drop or a festival weekend can multiply traffic in minutes. The store has to be fast, bold and bulletproof under load, with a team watching it through every peak.
What changed.
9×Peak traffic, no downtime
0.9sMobile LCP
+21%Drop-day conversion
Maintained, not just launched.
Pre-drop load tests
Stress-tested ahead of festivals and flash sales.
Drop-day support window
Rapid-response cover during peak traffic events.
Mobile performance budget
Held tight since most festival traffic is mobile.
App & version updates
The Plus app stack kept current without breaking speed.