IronEdge
Rebuilding Australia’s leading strength brand, the gear behind Daniel Ricciardo’s gym, on a fast, secure, custom Magento 2 storefront, kept battle-ready on an ongoing care plan.
- Magento 2
- PHP 8
- Varnish
- Redis
- Elasticsearch
- MySQL
- Cloudflare
Services
- Custom Magento 2 rebuild
- Performance engineering
- Trade & fit-out flows
- Catalogue & PIM hygiene
- Ongoing maintenance retainer
Background
Iron Edge outfits elite gyms, pro teams and athletes, Daniel Ricciardo, Collingwood FC, the Melbourne Storm, with commercial-grade strength equipment. The catalogue is deep, heavy and logistics-complex, and the legacy store was slow and hard to maintain under end-of-financial-year sale traffic. They needed a rebuild that carries a big catalogue, trade pricing and fit-out enquiries, then stays fast and patched all year.
What changed.
2.4×Faster median page load
99.9%Uptime on retainer
−32%Checkout drop-off
Maintained, not just launched.
Security patching
Magento core & extension security releases applied within an agreed SLA.
Uptime & performance monitoring
24/7 alerting on downtime, errors and slow pages.
Backups & staging
Daily backups with a staging environment for safe, tested changes.
Peak-sale hardening
Load checks and cache tuning before every EOFY and major sale.