Heavy gear. A store fast enough to carry it.

  • Magento 2
  • PHP 8
  • Varnish
  • Redis
  • Elasticsearch
  • MySQL
  • Cloudflare
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Services

  • Custom Magento 2 rebuild
  • Performance engineering
  • Trade & fit-out flows
  • Catalogue & PIM hygiene
  • Ongoing maintenance retainer

Background

Iron Edge outfits elite gyms, pro teams and athletes, Daniel Ricciardo, Collingwood FC, the Melbourne Storm, with commercial-grade strength equipment. The catalogue is deep, heavy and logistics-complex, and the legacy store was slow and hard to maintain under end-of-financial-year sale traffic. They needed a rebuild that carries a big catalogue, trade pricing and fit-out enquiries, then stays fast and patched all year.

What changed.

2.4×Faster median page load
99.9%Uptime on retainer
−32%Checkout drop-off

Their world.

IronEdge campaign photo

The storefront.

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ironedge.com.au
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IronEdge storefront on desktop
IronEdge storefront on a phone

Custom Magento 2 rebuild

Re-platformed the storefront with a clean theme, fast catalogue browsing and a streamlined checkout.

Performance engineering

Full-page caching, Redis sessions and image optimisation to hold up under EOFY traffic spikes.

Trade & fit-out flows

Custom quote and enquiry journeys for commercial gym fit-outs and trade-pricing accounts.

Catalogue & PIM hygiene

Structured a deep, spec-driven equipment catalogue with filters built for heavy goods.

IronEdge, Catalogue & PIM hygiene
“Boasting extensive programming skills and a keen understanding of the Magento 2 platform, Coduzion Technologies continues to provide fast and effective e-commerce support for the client. They remain communicative and timely to ensure an efficient and productive workflow.”
Rick RavensdaleCo-Founder & Director, IronEdge
IronEdge campaign photo

Maintained, not just launched.

Security patching

Magento core & extension security releases applied within an agreed SLA.

Uptime & performance monitoring

24/7 alerting on downtime, errors and slow pages.

Backups & staging

Daily backups with a staging environment for safe, tested changes.

Peak-sale hardening

Load checks and cache tuning before every EOFY and major sale.