Peek into the eCommerce industry.

Short, useful reads for people who run online stores.

11 posts

A woman in a white linen shirt on a sunny city sidewalk, shading her eyes with one hand to read the phone in her other hand, people walking past behind her

Your Black Friday budget can’t feed that many Meta ad sets

How many Meta ad sets your budget can carry, worked on a napkin with Meta's own formula, and the day your last big edit should land.

Shani · Nov 12, 2026 · 5 min read

A shopper in a denim jacket tapping a card on a small reader held by a seller at a sunny outdoor craft market stall of pottery, soaps and candles

Interchange fees are the hidden toll on every card sale

Interchange fees in plain English, before a judge weighs the Visa and Mastercard settlement on Nov 16, and what it means for your store.

Chirag Bhavsar · Nov 10, 2026 · 5 min read

Two founders seen from behind at a whiteboard covered in sticky notes, one pointing at a hand-drawn growth chart

Most of Shopify’s Fall ’26 Edition can wait until January

We sorted Shopify's Fall '26 Edition into three piles: do it before Black Friday, test it in January, and skip it for now.

Sitanshu · Nov 9, 2026 · 7 min read

A woman kneeling in a sunny hallway, holding a printed return label over an open cardboard box with a knit sweater tucked in brown paper

A 30-day holiday return policy can run out before Christmas

Amazon made its holiday return policy permanent. Here's the one line on your product page that answers it, before and after.

Shani · Nov 8, 2026 · 5 min read

Three cardboard parcels stacked on a front porch in autumn, beside a pumpkin, a pot of mums and fallen leaves

The 2027 shipping rate increase isn’t really 5.9%

UPS and FedEx both put their 2027 shipping rate increase at 5.9%. Five beliefs about that number, checked against the carriers' notices.

Chirag Bhavsar · Nov 6, 2026 · 5 min read

A woman at a kitchen counter holding a phone that shows a chat of small product cards, groceries being unpacked around her

Google’s Universal Cart is live. Is your store actually in it?

A hand-drawn flowchart for Shopify and Magento brands: will your products land in Google's Universal Cart, and what to fix this week.

Sitanshu · Nov 5, 2026 · 5 min read

Shoppers carrying bags down a small-town main street on a November evening, holiday lights strung overhead and shop windows glowing

Holiday spending 2026 is up, but 35% of shoppers trade down

Three numbers behind holiday spending in 2026, and what each one should change on your store before Black Friday.

Shani · Nov 4, 2026 · 4 min read

A hand locking a brass padlock on a steel mesh cage full of cardboard boxes in a warehouse

The Shopify checkout hijack came in through app settings

Follow one Checkout click through October's Shopify checkout hijack, hop by hop, and see which of your apps deserve a look before Black Friday.

Sitanshu · Nov 3, 2026 · 5 min read

A business owner at a desk highlighting boxes on a printed customs entry form, with invoices, a calculator, a laptop spreadsheet and a cardboard box around it

Your tariff refund may be sitting under someone else’s name

A tariff refund goes to one name on one customs form. Here's how to read that form and see which entries are running out of time.

Chirag Bhavsar · Nov 2, 2026 · 5 min read

A small shop owner taping up a parcel at a wooden workbench in a sunny home studio, with a November wall calendar covered in red circles and sticky notes above

Most of your BFCM calendar is other people’s deadlines

Your BFCM calendar, worked backward from the dates carriers and ad platforms set for you. Cyber Monday is 30 days away.

Shani · Oct 31, 2026 · 4 min read

A woman curled up on a sofa on a November evening, scrolling product cards on her phone while the TV plays, shipping boxes stacked by the front door

AI shopping agents will hit your store this Black Friday

Shopify opened checkout to AI agents and Google's new cart shops across stores. Five fixes to make before November 27.

Sitanshu · Oct 30, 2026 · 3 min read

This blog is written by the team behind 160+ Shopify Plus and Magento 2 stores. It covers what we work on every day: building and maintaining eCommerce stores, improving conversion and checkout, keeping customers coming back, and using AI, GA4 tracking and newer technology such as headless commerce and progressive web apps. Every article aims to be practical: what to change on your store, why it matters, and how to measure it.

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