Shopify
GA4
HotjarServices
- Conversion-rate optimisation
- Editorial storefront
- Theme & app maintenance
- Performance care
- Analytics & experimentation
Background
The Citizenry sells globally-crafted, fair-trade home goods with a strong editorial brand. The storefront has to read like a magazine while converting like a shop, and stay fast as collections, lookbooks and artisan stories pile up. They wanted CRO depth plus dependable, ongoing care.
What changed.
Their world.
The storefront.
Visit store ↗
Conversion-rate optimisation
A/B-tested product, cart and checkout; merchandising and bundling to lift average order value.
Editorial storefront
Magazine-grade collection and artisan-story pages that keep Lighthouse scores high.
Theme & app maintenance
Kept the Shopify theme, apps and integrations updated and conflict-free.
Performance care
Image pipelines, lazy-loading and third-party script audits to protect load times.
Maintained, not just launched.
Theme & app updates
Version monitoring with QA on every release so nothing breaks silently.
Speed budget
Enforced performance budgets and third-party script audits.
Quarterly CRO
A rolling experiment program against revenue-per-visitor.
Uptime monitoring
Storefront and checkout health watched around the clock.
