A festival store that holds when the whole crowd shows up.

  • Shopify Plus
  • Liquid
  • Shopify Functions
  • Searchspring
  • Klaviyo
  • Gorgias
Visit live store ↗
iHeartRaves campaign photo
iHeartRaves campaign photo
iHeartRaves campaign photo

Services

  • Shopify Plus performance
  • Peak-season readiness
  • Conversion velocity
  • Afterpay & multi-warehouse
  • Always-on monitoring

Background

iHeartRaves dresses the festival crowd, EDC, Coachella, Electric Forest. Demand is spiky and seasonal: a drop or a festival weekend can multiply traffic in minutes. The store has to be fast, bold and bulletproof under load, with a team watching it through every peak.

What changed.

9×Peak traffic, no downtime
0.9sMobile LCP
+21%Drop-day conversion

Their world.

iHeartRaves campaign photo

The storefront.

Visit store ↗
www.iheartraves.com
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iHeartRaves storefront on desktop
iHeartRaves storefront on a phone

Shopify Plus performance

Tuned theme and scripts to hold conversion under flash-sale and festival spikes.

iHeartRaves, Shopify Plus performance

Peak-season readiness

Load testing and hardening ahead of EDC and major drops.

iHeartRaves, Peak-season readiness

Conversion velocity

Fast collection browsing, quick-add and a slick mobile-first checkout.

iHeartRaves store on a phone

Afterpay & multi-warehouse

Pay-in-instalments at checkout, and stock allocated across more than one warehouse.

iHeartRaves, Afterpay & multi-warehouse
iHeartRaves campaign photo

Maintained, not just launched.

Pre-drop load tests

Stress-tested ahead of festivals and flash sales.

Drop-day support window

Rapid-response cover during peak traffic events.

Mobile performance budget

Held tight since most festival traffic is mobile.

App & version updates

The Plus app stack kept current without breaking speed.