GTM - Google Analytics 4 Enhanced eCommerce Tracking Magento 2 Extension
With Coduzion’s GTM – Google Tag Manager Magento 2 extension, tracking your eCommerce websites in Google Analytics 4 becomes a smooth ride. The tool offers comprehensive website monitoring, along with efficient data collection optimization. That offers critical data-driven insights with 100% accuracy, which, in turn, not only simplifies website analytics but also helps enhance user experience.
2.4.7-p1, 2.4.7, 2.4.5, 2.4.4-p1, 2.4.4, 2.4.3$0
With Coduzion’s GTM – Google Tag Manager Magento 2 extension, tracking your eCommerce websites in Google Analytics 4 becomes a smooth ride. The tool offers comprehensive website monitoring, along with efficient data collection optimization. That offers critical data-driven insights with 100% accuracy, which, in turn, not only simplifies website analytics but also helps enhance user experience.
- Effective tracking of user behavior & journey
- Hassle-free collection & submission of data in real-time
- Simplified GTM & GA4 configuration with Multi-store ready
- Seamless Magento GA4 integration for Magento 2 stores
- Elimination of manual coding for efficient, faster set-up
2.4.7-p1, 2.4.7, 2.4.5, 2.4.4-p1, 2.4.4, 2.4.3Experience Live Demo
Unlock E-Commerce Success with Magento 2 Google Tag Manager
The world of web analytics is an ever-evolving space. Hence, the shift from Universal Google Analytics to GA4 tracking becomes a pivotal transformation. Unlike Universal Google Analytics, where every user interaction was considered a ‘hit,’ GA4 offers a more comprehensive perspective by treating each interaction as an “event”. These events are customizable to align with your distinct business requirements. This shift provides invaluable insights into consumer behavior, particularly when complemented by tools such as our GTM – Google Tag Manager Magento Extension.
The Magento 2 Google Analytics 4 Enhanced Ecommerce Tracking tool empowers administrators to optimize the power of GA4’s tracking potential minus any hassles. It offers an intuitive interface that makes it simpler to deploy and manage tracking codes, scripts, and tags (known as “events”). In other words, the function simplifies the otherwise complex data tracking and tag management, enhancing website optimization to elevate user experience.
The best part? You don’t need to be a coding expert to navigate this extension.
- Seamless integration of GA4 tracking for enhanced insights.
- Real-time updates for more informed decision-making.
- Web, mobile apps & Accelerated Mobile Pages (AMP) support.
- Future-proofing with support for the latest analytics technology.
- Comprehensive event tracking, ensuring no valuable data is missed.
- Ability to track custom events for instance – Add to cart, button clicks, order placed, etc.
Get understanding on what is the difference between GA4 and Universal Analytics tracking.
Problems:
Integrating Magento 2 Google Tag Manager (GTM) can be challenging for businesses since it typically requires coding skills and collaboration with developers. That is a costly, time-consuming process. Moreover, setting up GA4 event tracking and action triggers can be complex when you don’t have resources such as a dedicated technical team.
Solutions:
- Zero coding configuration.
- Seamless GTM integration for Magento stores.
- Efficient event tracking of custom events.
- Easy to implement functionality for Magento.
- Enhanced user satisfaction & conversion
- Monitor real-time update on eCommerce monetization tracking
Gain useful insights to improve customer experience with GA4 enhanced Commerce tags supported by this Magento 2 extension.
Adds payment info (add_payment_info)
Add shipping info (add_shipping_info)
Add to cart (add_to_cart)
View Shopping Cart (view_cart)
Checkouts (begin_checkout)
Purchase (purchase)
Remove from cart (remove_from_cart)
Promotion Views (view_promotion)
Promotion Clicks (select_promotion)
View cart items (cart page)
Product Detail Views (view_item)
Product List Views (view_item_list)
Product List Clicks (select_item)
Add to wishlist (add_to_wishlist)
Say Goodbye to Manual Coding with Powerful Magento 2 GA4 eCommerce Tracking extension
Simplified analytics setup, Easily manage tags, & scripts for seamless tracking – no coding skills needed.
Smart, hassle-free integration – Ensure optimal performance without slowing down your website.
Stay ahead of the curve – Get an all-inclusive event tracking solution to gain actionable insights.
Our team would be happy to show you a live demo!
Track all enhanced e-commerce events:
This extension automatically tracks essential enhanced eCommerce events in GA4 using custom datalayer code. Gain granular user behavior insights and optimize your online store for conversions.
Go Beyond Basics! Generate advance Reports:
Leverage GA4 enhanced ecommerce data for custom analysis! Utilize captured events from your GA4 extension to build tailored reports. Gain deeper insights into user behavior and inform data-driven marketing strategies.
Injects Datalayer into Magento 2 code:
Get a clearer picture of your shoppers! This Magento 2 extension streamlines GA4 enhanced ecommerce tracking by injecting custom datalayer code to capture user interactions like product views, cart additions, and cart updates.
Track website promotions page/link:
It also captures data for your custom promotional campaign links, pages, and media through user-friendly backend settings, providing a holistic view of campaign performance in GA4.
Drop us a line and we'll customize this extension for you!
Do you need specific features added so you can achieve your business goals?
Customization
Change Log
05 September 2023
