How to prepare your eCommerce store for Black Friday 2021
The Win-Win situation time of the year Black Friday has everything colorful apart from the color black. It is the time when retailers & consumers both get super ready & excited about shopping.
We all know that things change drastically after the coronavirus, which resulted in a tremendous boom in digital spaces.
As people avoid the traditional way of shopping and rely on the online store the most and understand it more precisely through statistical numbers, it is very clear from last year’s revenue data of commerce that it is the fastest-growing industry of 2021.
If we talk about the number then the company’s U.S. revenue hit $63.43 billion. From this, we can clearly understand that consumers day by day shift towards online shopping rather than going to the traditional way of Shopping.
So now let’s unveil a bit about black Friday, its history and how it started, and most importantly why it is important for retailers.
Some believe that the term denoted retailers who earned great profits that day.
It is believed that the term is represented by retailers who earned huge profits on that day. The word “Black Friday” started getting popular in the 1980s when the whole merchant community decided to earn as much as they can from the day in the wake of Thanksgiving when the festive season began.
If we talk about the countries where Black Friday is celebrated the most are the United States, UK, Mexico, Australia, New Zealand, China, Japan, Russia, and many other nations of the world. Now let us understand even more precisely from the merchant’s perspective.
The story justifies itself with real evidence: Countless individuals during the start of the shopping season and long lines prompted critical benefits for retailers.
Consistently on the online and disconnected stores set up the best arrangements and greatest limits for perhaps the most active offer of the year. With set up a ton of offers, put together various occasions to draw in new purchasers, and increase revenues.
Now, running an eCommerce store is not easy, as merchants have to keep tracking both the website health check and overall business & marketing part.
But time like Black Friday comes in a year where the customer is ready to spend heavy money if your website has reached out to the proper marketing tool & attractive offers. So now let’s get how you as an eCommerce merchant can leverage the most from the black Friday sale.
Before applying any discount on your product one should have done proper research on which product has higher selling value and the one with less sale value as it would help to set discount accordingly.
To convey your message through paid ads or the organic way you would require a good graphic image as it’s all about images & words. So it becomes very much essential to have a graphic creative that matches your brand guideline & spreads the message in an interesting & engaging way.
Building up a decent checkout interaction will keep your customer happy and keep them shopping at your store. For what reason is it so essential to have a hassle-free & secured checkout process to increase trust & ultimately also boost revenue.
Black Friday strategy requires extra care and most importantly pre-planning to strengthen marketing, customer engagement, conversion rate to boost overall sales volume in a single day. So below is the quick- guideline which will help to make the perfect strategy for black Friday.
The theme should be around Black Friday in terms of design as it creates a sense of familiarity & comfort for every visitor who visits your store at that particular time.
When you are in an online space it’s all about how many eyeballs have seen your product or services. So, along the organic way of marketing through Facebook, Instagram plays a vital role.
Especially FB pixel, as in the piece of code that you put on your site. It gathers information that assists you with the following CONVERSION from Facebook advertisements, improving promotions, and also helps in retargeting the same.
Upselling is the act of empowering customers to buy a better quality product than the one being referred to, while cross-selling means strategically showing the customers to purchase related products.
Using content as your message is the best way to improve your overall marketing, as it gives the personalized touch which ultimately helps to increase brand visibility, build trust & increase sales.
We all are very aware of How Magically Email Marketing can be if it is implemented properly with planned & Strategically to the Target group. Below are some ways you can execute the Email Marketing campaign.
These were the small tactics & techniques to make The essentials for the 2021 Black Friday successful and to make your eCommerce store grow and set a benchmark in terms of sales & revenue, along with emerging your store as a brand in the online space.
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