The year 2020 was unprecedented and revolutionary in the history of mankind. Especially for industries like eCommerce, where the market is ever-changing, the ripple effects that are seen in the pandemic are unbelievable and unexpected.
Consumer buying behavior and habits took a significant shift. It went to an extent that introducing online sales became a matter of life and death for most businesses.
More and more mobile devices and voice assistants will lead to an increase in omnichannel customers by 2021.
The rising demand of consumers for providing flexible choices and wide competition has resulted in linking online and in-store businesses.
Shoppers want multiple options to buy through any channel with a variety of delivery options.
Magento Commerce and Magento Order Management help you meet your customer needs by creating best-in-class omnichannel experiences.
Some more ways to choose from for offering a seamless omnichannel experience.
Website optimization for mobile devices.
Create a Mobile application or a PWA
Give personalized customer experiences for each process
Provide an array of purchase options: buy online – get store pickup, buy in-store – choose home delivery, buy online – get doorstep delivery, etc.
4. User-Generated Content Influence
Customers have a hard time trusting traditional advertisements. Rather they choose to prefer recommendations and reviews instead.
68% of online shoppers admit that reliable reviews were the best way to decide upon making a purchase.
Online shoppers leave a review of their product experiences frequently. These reviews are the most sought-after user-generated content available to new shoppers.
Hence, if you want to rake in higher revenues, increase customer engagement rates. Give more importance to the reviews of your business and products.
5. Live Chat – Inevitable Feature
The present generation needs quick and responsive services in terms of resolving their purchase queries, product experiences, and other complaints.
Some traditional methods like email conversations and phone calls are going out of trend.
Live chats are the current trend and a great way to provide instant customer support and clear their doubts over a product.
6. Price Transparency
Shoppers opt-out of the checkout process and lose interest when they encounter unforeseen fees.
Keeping your prices, fees, selling practices, and other charges transparent will help you gain more success in 2021.
Besides, you must take care of one more thing to avoid withholding any information in the fine print about your data privacy, return policies, and other exceptions.
E-commerce is not a momentary rise in business. It is going to stay, develop, and expand in the long run. People will continue to buy online in more numbers.
Online shopping business will augment and be a highly affordable option for startups, entrepreneurs, and established businesses.
Looking into the above trends, it is obvious that businesses will need powerful and sturdy web and mobile application solutions to keep their business developing.
The Coduzion can be your one-point contact as we provide custom-based web solutions that can make your business viable and profitable with great consistency.
Founder & CEO, Coduzion
Chirag Bhavsar is Founder and CEO at Coduzion. Gusty, Passionate, and a Sports freak. Loves to spend time reading financial books and playing outdoor games as soon as He is away from his desk. He always loves to take on new challenges and get good at them.