Driving Repeat Purchases: Harnessing Web Push Notifications for eCommerce Retention

5 Min July 28, 2023

Running a successful eCommerce business comes with its fair share of challenges, and one of the most critical aspects is customer retention. With fierce competition and an abundance of options available to consumers, eCommerce businesses must focus on strategies that drive repeat purchases and foster customer loyalty.

Repeat purchases play a significant role in the long-term success of an eCommerce business. According to a study conducted by Harvard Business School, acquiring a new customer can cost five times more than retaining an existing one. 

Additionally, repeat customers tend to spend more on subsequent purchases and have a higher lifetime value, contributing to a steady revenue stream.

To address the challenge of driving repeat purchases, Coduzion offers an exceptional solution: the Web Push Notification extension for Magento 2. This powerful extension empowers eCommerce businesses to leverage the potential of web push notifications, enabling them to engage with customers effectively and boost retention rates.

Benefits of Web Push Notifications for eCommerce Businesses

Web push notifications are clickable messages that are delivered to users’ devices via web browsers, even when they are not actively browsing a website. These notifications serve as a direct communication channel, allowing businesses to reach their customers in real-time and grab their attention instantly.

Instant delivery and visibility

Web push notifications offer instantaneous delivery to users’ devices, ensuring that your messages are promptly received. With an average click-through rate of 7.8%, according to Accengage, web push notifications provide high visibility and can capture users’ attention effectively.

Increased engagement and conversion rates

By delivering timely and personalized messages, web push notifications can significantly enhance customer engagement. Studies have shown that businesses utilizing web push notifications experience a substantial increase in conversion rates, leading to higher sales and revenue.

Personalization and segmentation capabilities

Web push notifications allow businesses to personalize their messages based on user preferences, browsing behavior, and past purchase history. This level of personalization creates a more tailored and relevant experience for customers, increasing the likelihood of repeat purchases.

Cost-effective and efficient communication channels

Compared to other marketing channels, web push notifications offer a cost-effective solution for engaging with customers. They require minimal resources to implement and maintain, making them an efficient choice for eCommerce businesses of all sizes.

The Role of Web Push Notifications in eCommerce Retention

Retention is crucial for eCommerce businesses because it helps establish a loyal customer base, generates repeat purchases, and fosters brand advocacy. By retaining existing customers, businesses can reduce customer acquisition costs and focus on driving long-term profitability.

Reminding customers about abandoned carts and wishlists

Web push notifications can serve as powerful reminders for customers who have abandoned their carts or wishlists. By sending personalized messages with incentives such as discounts or limited-time offers, businesses can entice customers to return and complete their purchases.

Offering personalized product recommendations and discounts

Utilizing data on customers’ preferences and purchase history, businesses can send web push notifications with personalized product recommendations. By offering relevant discounts or promotions, businesses can pique customers’ interest and motivate them to make repeat purchases.

Notifying customers about restocks and limited-time offers

Web push notifications are ideal for notifying customers about restocked items or limited-time offers. By creating a sense of urgency and exclusivity, businesses can encourage customers to take immediate action, leading to increased repeat purchases.

Providing updates on order status and shipping information

Keeping customers informed about their order status and shipping updates is essential for providing a positive customer experience. Web push notifications can serve as real-time updates, enhancing transparency and fostering trust with customers, ultimately driving repeat purchases.

Exploring Coduzion’s Web Push Notification Extension

At Coduzion, we take pride in being a trusted provider of high-quality Magento 2 extensions. Our mission is to empower eCommerce businesses by offering reliable, high-performance solutions that enhance functionality, streamline operations, and drive growth. With a strong focus on customer support, we strive to deliver exceptional products that meet the unique needs of our clients.

Easy installation and configuration process

Web Push Notification extension for Magento 2 offers a seamless installation and configuration process, allowing businesses to quickly set up their web push notification campaigns without extensive technical knowledge.

Customizable notification templates and designs

The extension provides customizable notification templates and designs, enabling businesses to align their web push notifications with their brand identity. This level of customization ensures that messages are visually appealing and consistent with the overall brand experience.

Advanced segmentation and targeting options

With the Web Push Notification extension, businesses can segment their subscriber base based on various criteria, such as demographics, purchase behavior, or browsing history. This segmentation allows for highly targeted and personalized notifications, increasing the relevance and effectiveness of the messages.

Analytics and reporting capabilities

This extension includes comprehensive analytics and reporting capabilities. Businesses can track key metrics, such as click-through rates, conversion rates, and revenue generated from web push notification campaigns. This data-driven approach enables businesses to optimize their campaigns and drive better results.

Best Practices for Driving Repeat Purchases with Web Push Notifications

Building a subscriber base and obtaining opt-ins

To leverage the power of web push notifications, businesses must build a subscriber base. Implement persuasive opt-in prompts on your website, highlighting the value and benefits of subscribing. Additionally, consider offering incentives, such as exclusive discounts or early access to sales, to encourage users to opt-in to receive web push notifications.

Creating compelling and personalized notification content

Craft attention-grabbing headlines and compelling copy in your web push notifications. Tailor your messages based on user preferences, past purchases, or browsing behavior. Leveraging personalization and dynamic content can significantly increase customer engagement and drive repeat purchases.

Utilizing segmentation and targeting strategies

Segment your subscriber base based on specific criteria, such as preferences, purchase behavior, or geographic location. By sending targeted notifications to specific segments, you can deliver highly relevant messages that resonate with customers, increasing the likelihood of repeat purchases.

Monitoring performance and optimizing campaigns

Regularly monitor key metrics, such as click-through rates, conversion rates, and revenue generated from web push notification campaigns. Analyze the data to identify trends and patterns, and conduct A/B testing to compare different approaches. Continuously optimize your campaigns based on insights gained, ensuring continuous improvement and better results over time.


Integrating this extension for Magento 2 is a game-changer for eCommerce businesses aiming to drive repeat purchases and enhance customer retention. With its easy installation, customizable templates, advanced segmentation options, and comprehensive analytics, this extension equips you with the tools you need to create compelling and personalized web push notifications.

What sets Coduzion apart from others is their commitment to customer satisfaction. With each subscription to the Magento Web Push Notification extension, you gain access to three months of free support, ensuring a seamless implementation and optimal usage of the extension’s features.

Click here to get started with Coduzion’s Web Push Notification Extension and revolutionize your customer retention strategy. Start harnessing the power of web push notifications today and watch your eCommerce business thrive. 


What is a web push notification?

A web push notification is a clickable message sent to a user’s device through a web browser, even when the user is not actively browsing the website, allowing businesses to deliver real-time updates, offers, and information.

How does web push notification work

Web push notifications work by a website sending alerts to users’ browsers, even when the site isn’t open. Browsers display these notifications, engaging users with updates and content.

Can a website have push notifications?

Yes, websites can have push notifications by implementing web push notification technology, which enables businesses to engage with users by sending messages directly to their devices.

What is the difference between web push notifications and push notifications?

Web push notifications are specifically delivered through web browsers, while push notifications typically refer to notifications delivered through mobile apps. Web push notifications work across different devices and platforms, providing a broader reach.

How do I enable push notifications for a website?

To enable push notifications for a website, businesses can integrate a web push notification service or use a platform that supports web push notifications, following the necessary implementation steps and obtaining user opt-in for notifications.

Why are push notifications used?

Push notifications are used to deliver timely and relevant messages to users, keeping them informed, engaged, and encouraging them to take action. They are effective in capturing attention, driving user engagement, and increasing conversion rates.

What are the advantages of web push notifications?

Web push notifications offer instant delivery and high visibility, allowing businesses to reach users in real time. They provide personalization and segmentation capabilities, enabling tailored messaging. Additionally, web push notifications are cost-effective, efficient, and have higher click-through rates compared to other communication channels.

Chirag Bhavsar Founder & CEO, Coduzion

Chirag Bhavsar is Founder and CEO at Coduzion. Gusty, Passionate, and a Sports freak. Loves to spend time reading financial books and playing outdoor games as soon as He is away from his desk. He always loves to take on new challenges and get good at them.


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